David Swinney's Lifestream

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    Can Social Media Save the Newspaper Industry?

    Amid the bankruptcies, layoffs and budget cuts in journalism, one beat has prevailed. Behold the rise of the social media director.

    About 200 social media directors now exist at newspapers, book publishers, magazines and television news stations. Most have taken on their positions in the last two years. Rarely offline, their job is to tweet, ping, blog and friend-find throughout the day, building and interacting with new audiences, promoting media brands and sometimes breaking news.

    "It's a tweetfest out there," Dirk Smillie writes, asking whether journalists should be so eagerly embracing Twitter, given that they can't use it to make money. "Maybe it's time marketers stop hyping social media as a newsroom moneymaker and admit it's just a great conversation starter," he writes.

    Read the rest of Dirk’s article at Forbes.com.

    Tags » Magazines Newspapers Social Media Television
    • 11 December 2009
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  • David Swinney's Space

    Social Media Specialist | Social Media With a Human Touch

    David is skilled in use of social media to locate relevant conversations, communicate a message, and establish, grow, and manage online communities.

    He helps businesses implement social media strategies and plans in order to identify customers and their influencers, engage them in conversation, and leverage those connections to improve the bottom line.

    David has a background in corporate information technology (IT) and is accomplished in blogging, web content management and online communications, customer support, vendor relationship, and project management.

    He is accustomed to managing multiple projects in an interrupt-driven environment.

    Contact David if you're looking for someone to create, build, and enhance your customer relationships using social media tools and technologies.

    He's also available to speak on various social media topics, and would welcome the opportunity to visit your group or organization.

    View my LinkedIn profile.

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  • About David Swinney

    Social Media Specialist | Social Media With a Human Touch

    David is skilled in use of social media to locate relevant conversations, communicate a message, and establish, grow, and manage online communities.

    He helps businesses implement social media strategies and plans in order to identify customers and their influencers, engage them in conversation, and leverage those connections to improve the bottom line.

    David has a background in corporate information technology (IT) and is accomplished in blogging, web content management and online communications, customer support, vendor relationship, and project management.

    He is accustomed to managing multiple projects in an interrupt-driven environment.

    Contact David if you're looking for someone to create, build, and enhance your customer relationships using social media tools and technologies.

    He's also available to speak on various social media topics, and would welcome the opportunity to visit your group or organization.

    View my LinkedIn profile.

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